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DSCF1729_v2.jpg

Story


Designing businesses, building brands, and running with scissors.

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Story


Designing businesses, building brands, and running with scissors.

I'm a design director and business designer at IDEO, a design and innovation firm. I have over a decade of brand, marketing, and customer insights expertise and have led work across multiple industries. Most recently, I've been focused on retail, food, and technology as well as teaching design thinking to current and future business leaders. In my free time, I design and sew clothing and run the online fabric shop Notchmark.