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Story


Designing businesses, building brands, and running with scissors.

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Story


Designing businesses, building brands, and running with scissors.

I lead a group of business designers at IDEO, a design and innovation firm. I'm passionate about brands, marketing, and uncovering insights through prototyping. I've led work across industries, ranging from education to beauty to financial services. Most recently, I've been focused on the food space. In my free time, I run an online fashion fabric shop called Notchmark.

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To be continued


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To be continued