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DSCF1729_v2.jpg

Story


 Building brands and designing businesses.

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Story


 Building brands and designing businesses.

I'm a design director at IDEO with over a decade of brand, marketing, and customer insights expertise. I love learning what makes people tick and use novel research methods and rapid prototyping to develop everything from a company's innovation strategy to a new line of products. I also teach and speak on design thinking, innovation and business design. In my free time, I design and sew clothing and run the online fabric shop Notchmark.